Hey Robot! That’s not me
Common and serious errors in automatic profiling During one of my eMarketing classes, we were doing a standard exercise of creating a “buyer persona”. The idea behind it was to …
Anatomy of a Troll
How a mythical character is used in Social Media Trolls, vividly described in legends and lore, beautifully depicted in masterpieces such as Tolkien’s Hobbit and, more recently, in the Harry …
Of Trolls, Spam and Social Media Marketing Experts
Let’s face it. To be called a ‘troll’ is an insult. And spam is –in theory- punished by Law in most of the world’s civilized countries So why is there …