After a clone attack, the user strikes back
How is the market changing as a response to an increasing media attack. It is time for the user to strike back The relationship between potential customers and sellers has …
Moderation of a different kind
Not all moderation is created equal Every computer user has heard of it. Governments, employers, big companies, etc… monitoring our activities on the internet. Although everybody knows about it, very …
Hey Robot! That’s not me
Common and serious errors in automatic profiling During one of my eMarketing classes, we were doing a standard exercise of creating a “buyer persona”. The idea behind it was to …
Anatomy of a Troll
How a mythical character is used in Social Media Trolls, vividly described in legends and lore, beautifully depicted in masterpieces such as Tolkien’s Hobbit and, more recently, in the Harry …